|About the Book|
I am so HOOKED on this book — I am loving it!Mike Armenta, current guitarist for Dirty Bird, who with Sammy Hagar started and led the house band at Hagars Cabo Wabo Cantina~~~~~~~~~~~~~~~~~THE FIRST BOOK FEATURING BUSINESS LESSONS FROM ROCK STARS!MoreI am so HOOKED on this book — I am loving it!Mike Armenta, current guitarist for Dirty Bird, who with Sammy Hagar started and led the house band at Hagars Cabo Wabo Cantina~~~~~~~~~~~~~~~~~THE FIRST BOOK FEATURING BUSINESS LESSONS FROM ROCK STARS!As musicians and successful entrepreneurs, Chapman and Silber understand what readers really want in a business book—and its more backstage and less boardroom. Imagine learning business lessons from Jimmy Buffett instead of Warren Buffett- or being inspired by the business savvy of KISS as opposed to Bill Gates- and discovering the business background of David Bowie instead of Donald Trump. There are countless books out there full of wisdom from the captains of industry, but No Brown M&Ms! captures the unexpected business wisdom of our rock idols past and present. Not only have rock stars led interesting lives, their success leaves clues for entrepreneurs to follow. Think of the book as a cross between the lessons learned from VH1s Behind the Music and NBCs The Apprentice. In both arenas, the mantra is—profit or perish. Success both in business and rock music happens for the same reasons, but the road to success in rock music is full of colorful characters and stories. No Brown M&Ms! brings entrepreneurs rock-solid wisdom on outstanding leadership, promotion, marketing, customer service, sales, and more as revealed by the rock stars whove made it. (This ebook was originally published in paperback under the title Rock to Riches, Capital Books, 2008. This version has been updated and revised.)About the AuthorsANDREW CHAPMAN is a longtime drummer and entrepreneur who finds the rock music industry to be a unique and colorful way to illustrate what it takes to be successful in business. He is an award-winning writer and the author of several books, including Iron Maiden and Nicko McBrains Rhythms of the Beast, his transcription of the heavy-metal drummers work (Warner Bros, 1990). Andrew is a past president of the professional association Publishers & Writers of San Diego. As a professional speaker, he has taught thousands of people in his publishing-related seminars throughout the United States and four other countries.LEE SILBER is the author of 17 books, including The Wild Idea Club and Organizing From The Right Side Of The Brain. His books have been through 53 printings and Silber has received 11 awards for his writing, including the Theodor S. Geisel Award for Self-Promotion For The Creative Person. He has founded five businesses ranging from a chain of retail stores to a corporate training company. In his spare time, he is both a bassist and drummer in various bands in San Diego, California, where he lives with his wife and two sons. To get free stuff and see (and listen to) samples of Lees work, go to: www.LeeSilber.com.